From France, a wonderfully dark, short (~15 min) animated film. It tells the story of a rogue Ronald McDonald (!) who is chased by police in a world composed entirely of 2,500 brand logos. I often show it in the brand class, but we don’t have time this term. However, I encourage you to watch it if you’ve never seen it before. You will be surprised how many brands you recognize; how the film plays with brand associations and meanings, and how, while certainly cynical, the commercial world it depicts is arguably only slightly hyperbolic. Released in 2009, this won an Academy Award for best animated short film in 2010.