Indigo Hotels, a sub-brand of the parent Intercontinental Hotel Group, is touting itself as a “Pet Friendly Hotel.”
It’s certainly a point of difference, but does it discourage those who are not keen on having Sparky and Fluffy around and (potentially) making noise in the early morning hours?
Is there a segment large enough to make this an attractive brand feature? What’s the cost to cater to canines?
What do you think?