In case you weren’t convinced that watching the Campaign for Reel Branding episodes = Step #1 in getting the job of your dreams, here’s an excerpt from an article in Fast Company magazine about the benefits of informational interviews.*
When we talked to Bob Pozen last year, the former financial heavyweight, current Harvard Business School lecturer, and recent author of Extreme Productivity said that when you’re on the job hunt (or planning for your career in general), the best way to get to know if you want to work in a field (without the full-on commitment of starting a job) is to simply talk to the people who do it.
Learn the parts that rock, the parts that suck, and the parts that are surprising. People love to read “what I wish I would have known when I was 22” blog posts; informational interviews allow you to pull that refracted reflectiveness out of the professionals that you have a job-crush on.
Additionally, you can ask these successful folks what skills they wish they had right now: like, say, a fluency in data or programming or visualization. Then we can look for gigs that let us grow those skill sets or not give a damn and and learn in-demand skills on our own time.
So, if you’re interested in a career in marketing or brand management, do think of some good questions for our next guest, Erin Grosberg, Marketing Manager at The Hershey Company. She, like our previous guests, can help you figure out what kind of position (or company) might be right for you.
*for the record, I’m also a fan of more traditional informational interviews.