Wow. Courtesy of your classmate Timothy Lee, here is Microsoft Singapore’s attempt to make more people fall in love with Internet Explorer: a cute, cat-loving and evil-fighting girl named Inori Aizawa.
Hey everyone! My name is Inori and you can think of me as a personification of Internet Explorer.
When I was younger, I used to be a clumsy, slow and awkward girl.
However, just like the story of ugly duckling, people told me that I have really matured and changed over the years. I feel confident in my abilities now, and I’m eager to show you what I can do.
Why don’t you get to know me a little better?
This is clearly Microsoft Singapore’s initiative, as the Inori Aizawa character doesn’t seem to have been exported elsewhere.
Does it work? Would a similar tactic work in other regions (perhaps not so manga-esque a character)? Why do you think the creators saw Explorer as a girl?
Interesting that in this video (https://www.facebook.com/internetexplorertan) the operating metaphor is search as a battle against evil….hmmm like
And perhaps most importantly, if Bing was a character, what would he look and act like? (I’m not sure why, but I’m fairly confident that Bing is male.) …Sheldon?
* actual language from the company’s facebook site: https://www.facebook.com/internetexplorertan/app_1422641071287146