Your classmates Frances and Alissa have shared two cool campaigns by Coke involving really clever innovations.
The first is involves giving Coke bottles a second life:
The other takes place before consumption:
What’s interesting about both of these is that they don’t appear to be company-wide initiatives; one is from Coke’s sustainability group and the other is an initiative in Columbia.
What do you think of them? What might Coke do to spread not just happiness, but innovation in more places?