Via your classmate Neera, comes this fascinating public service announcement from VW. The brand ran an experiential, emotional campaign to demonstrate the dangers of texting while driving. As Neera notes,
“Throughout the commercial, you don’t know who the car maker is. They only show the VW logo at the very end. There is no indication that the car was or was not a VW model, or that VW cars are safer than others. But, by using a PSA along with the industry knowledge that VW is known for safety, the commercial really reinforces the brand image.”
Do you agree, or is the brand’s presence too subtle?