Nice Co-Branding Example

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One thought on “Nice Co-Branding Example

  1. Nicole Seah

    This co-branding example reminds me Laurier Enactus’ keynote speaker Michael Lende (Founder and CEO of Student Car Share) during on of their events, where he spoke about the importance of co-branding. He let us all in on his ‘secret’ to success — you never have to give away equity in your company if you really know how to co-brand… with the right brands. He spoke about the potential for win-win situations, and the pitfalls/huge successes when co-branding with wrong/right brands for your company.

    Reply

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