New Under Armour Campaign Features Women Who Embody: “I Will What I Want.”

Move over, NIKE, with your dismissive “Just Do It” directive. Under Armour is upping its game in two unexpected ways: targeting women, and starting with a ballet dancer. Click through to see an inspirational ad.

http://www.adweek.com/news/advertising-branding/ad-day-ballerina-misty-copeland-stars-jaw-dropping-spot-under-armour-159235

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