Monthly Archives: January 2015

Emotions, Authenticity and Branding

Reaction to a recent McDonald’s ad that seemed to promote the brand’s role in the communities in which it operates has produced some backlash.

What do you think; does this communication strengthen McDonald’s brand or feel in authentic?

Mcdonalds 911 sign


The Power of Design


Artist Peddy Mergui imagines brands moving into new–and maybe threatening–spaces.


A new post on asks, “What if Nike sold Oranges?” It’s the subject of an Israeli artist’s latest exhibit, a reflection on design’s ability to influence consumption. What do you think – is there a limit to the value a brand brings?



The Loblaws “Lifestyle”?

In a time where “foodies” are as passionate about their hobby as sports fans, ¬†grocery store Loblaws is repositioning its offerings as a “lifestyle.” What do you think – is this a position Loblaws can own?