Monthly Archives: January 2015

The Power of Design

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Artist Peddy Mergui imagines brands moving into new–and maybe threatening–spaces.

 

A new post on FastCoDesign.com asks, “What if Nike sold Oranges?” It’s the subject of an Israeli artist’s latest exhibit, a reflection on design’s ability to influence consumption. What do you think – is there a limit to the value a brand brings?

http://www.fastcodesign.com/3040466/what-if-nike-sold-oranges-and-apple-sold-imilk?utm_source=mailchimp&utm_medium=email&utm_campaign=codesign-weekly&position=5&partner=newsletter&campaign_date=01132015#1

 

 

The Loblaws “Lifestyle”?

In a time where “foodies” are as passionate about their hobby as sports fans, ¬†grocery store Loblaws is repositioning its offerings as a “lifestyle.” What do you think – is this a position Loblaws can own?

http://www.theglobeandmail.com/report-on-business/industry-news/marketing/loblaw-targets-food-savvy-canadians-in-major-marketing-overhaul/article20647658/?utm_medium=Newsletter&utm_source=Morning%20Business%20Briefing&utm_type=text&utm_content=MorningBusinessBriefing&utm_campaign=119818801

 

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