The Loblaws “Lifestyle”?

In a time where “foodies” are as passionate about their hobby as sports fans,  grocery store Loblaws is repositioning its offerings as a “lifestyle.” What do you think – is this a position Loblaws can own?

http://www.theglobeandmail.com/report-on-business/industry-news/marketing/loblaw-targets-food-savvy-canadians-in-major-marketing-overhaul/article20647658/?utm_medium=Newsletter&utm_source=Morning%20Business%20Briefing&utm_type=text&utm_content=MorningBusinessBriefing&utm_campaign=119818801

 

PCbaconMarmalade

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s