What do you get when a brand known for its design mocks another brand known for design? A Book Book.

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Watch here: https://www.youtube.com/watch?v=MOXQo7nURs0

What does the comparison do for each brand?

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2 thoughts on “What do you get when a brand known for its design mocks another brand known for design? A Book Book.

  1. Jason C

    I found this commercial really entertaining! It’s original and it makes the catalogue experience more meaningful than the “standard” online browsing. Goes to show that catalogues, or the tangible aspect of marketing, are effective and still used by companies such as IKEA.

    Reply
  2. Brittany Chua

    I loved the idea of this commercial, but I found that it stretched out too long for my attention span. I think that using a similar commercial design to Apple makes the consumer interested in what may have been a new product from Apple. Once the commercial grabbed the user’s attention, the user’s cognitive motors tried to understand that this was in fact a mockery of Apple’s commercials.

    Reply

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