The Financial Post reports that Tim Horton’s new owners have huge aspirations for its Canadian acquisition. Daniel Schwartz, the new company’s young CEO is quoted as saying that he wants to spread the Timmy’s love across the land.
“It’s all about growth, and bringing Tim Hortons around the world. We are going to be working really hard to accelerate the pace of the Tim Hortons brand around the world, finding great partners and exciting places.”
What do you think? Is Tim Hortons relevant beyond its borders? Will going international change the brand’s current identity as a Canadian icon?