Has Kellogg’s Lost Its Krunch?

Bloomberg Businessweek is reporting that changing breakfast habits and concerns about nutrition are killing Kellogg’s bottom line. According to the article, the CEO believes adding fruit and other “natural” ingredients to its popular cereals can turn things around…but it’s not clear that a few freeze-dried strawberries are enough to signal “nutritious” anymore.

What do you think Kellogg’s can do to stop its profits from plunging?

http://www.bloomberg.com/news/features/2015-02-26/for-kellogg-cereal-sales-recovery-may-be-lost-hope

They're Grrrross

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