Well, You Were Already Putting Ketchup On Your KD…

Packaged food legends Heinz and Kraft recently announced that they will merge, creating the third biggest food company in North America.

Warren Buffett's Berkshire Hathaway, along with 3G Capital will own controlling shares of the new Kraft Heinz Co.

Warren Buffett’s Berkshire Hathaway, along with 3G Capital will own controlling shares of the new Kraft Heinz Co.

Given that the two companies hold a vast portfolio of iconic brands, do you think this merger will change the meaning of individual brands? Was this a savvy business decision, or a cost-cutting mistake?

http://www.post-gazette.com/business/pittsburgh-company-news/2015/03/25/Heinz-to-combine-with-Kraft-in-deal-backed-by-Buffett-Brazilian-firm-creating-food/stories/201503250156

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