When we talk about brand elements, we often focus on something like a logo, rather than its component parts. However, the colour of most corporate brand elements is as carefully specified as any other piece of its identity–sometimes it’s even the most important part (can you imagine McDonald’s golden arches as any other hue?).
Hence Yahoo!’s obsession with purple.
According to Fast Company, Yahoo’s brand colour–found not only in its logo, but its offices and on the carpet rolled out for visiting VIPs–has been the subject of ongoing storytelling and the focus of the company’s leaders.
Is this a case of the sweating the small stuff, or should a corporate colour be an element of branding that everyone–including the CEO–worries about?
What do you think?