Dairy Queen has a Blizzard? McDonalds will have McFlurry. Starbucks has lattes? McDonalds will make lattes. Chipotle lets customers build their meal? McDonalds will let customers build their own mains. Introducing Create Your Taste.
Now being tested in Australia, Singapore and select American markets, the new concept has customers using an interactive kiosk to select premium toppings for their quarter-pounders.
Unfortunately, creating individual burgers to order makes McDonalds a slower-fast food restaurant, with average wait times up to 7 minutes. The service will also not be rolled out to the drive thru window.
Will the Build-a-Bear concept transfer to the Build-a-Burger context? McDonalds seems to think it’s what Millennials want. So…are you lovin’ it?