Via your classmate Mathuri, this campaign from Protein World, a UK-based brand of supplements, has caused an uproar.
Promising a beach-ready body enraged consumers who resented the skinny standard to which they are perpetually held. Rather than back down from backlash, Protein World ramped-up.
Protein World either made and authentic stand about its core values, or lost thousands of potential consumers. Time for you to weigh in (HA!)