Via your classmate Paulina, Pedigree’s new “Feel the Good” campaign takes on stereotypes as dogs become ambassadors for understanding.
I have to say that it’s nice to see the white guy acting like a jerk for a change. Paulina writes:
I would be curious to know if this type of commercial and this new campaign actually has an effect on the brand. Do people go out and think Pedigree is good for my dog because it brings out the best in everyone? While the ad did make me feel all warm and fuzzy while watching it, I question its effectiveness, was there too much going on? Is this just a way to show that even a dog food company can talk about social issues affecting us? I know this is not a new concept, a brand that has nothing to do with a certain topic addressing it though their ads, but is it effective?
Here’s a TV spot for the campaign that ran in Australia:
Lovely stuff, but is it effective? Can Pedigree “own” this idea, or would any dog food feed a dog who would in turn bring out the best in an owner?