Brands appealing to one gender vs. the other seem to be a class topic of late. Here are two examples, via your classmate Ian, of brands producing marketing communications that target young men: Boston Pizza and Dollar Shave Club, respectively.
Ian says they’re entertaining, memorable and have strong brand associations….but then, he’s in the target audience.
What to YOU think? Do these ads do a good job of communicating each brand’s identity and value proposition? Why or why not?
And, as Father’s Day approaches, a question: do men ever get tired of ads that only want to sell them ties, cologne, barbecue gear, tools, watches, technology, alcohol and sports? Just wondering.