Abercromie & Fitch has been served. The United States Supreme Court today made clear that the once big brand on the block is merely the bigoted brand on the block. Plaintiff Samantha Elauf had been assessed as a good candidate to hire based on her resume and an interview with an assistant store manager. However, a district manager reversed the hiring decision because Elauf wore a headscarf, deemed against A&F’s employee “look” policy against headgear.
Here’s a glimpse at the rule book for A&F employees:
Aside from issues of religious freedom, is this hyper-controlled approach brand image desirable?
Has the public (or, more importantly, target market) finally had enough of this elitist retailer?