Via your classmate Mathuri, an ad for Google My Business, a sub-brand which supplies tools for small businesses. It’s a story of a transgender man and the gym that made him feel comfortable during his transition. Told by Google, known for its unapologetic support for LGBT issues, it features a current topic (with transitions such as Caitlyn Jenner’s in the news) and was launched during Pride month.
Is Google being relevant, or riding a trend? Does an ad like this provide emotional resonance to a brand known for data, or does it smack of opportunism – what do you think?