Via your classmate Chetan, another effort by a growing group of brands to look like they care about the consumers who buy and use their products. This time, it’s removing food colouring from processed foods.
Chetan writes: “I think this has a lot to do with what we’ve been discussing in terms of sensory appeal and the need to rebrand to keep up with changing consumer preferences. Might be interesting to [consider] how this will change their branding strategy, especially since certain demographics (like kids) are drawn to cereal foods because they look very fun/colourful.
Chetan’s question is a good one – to whom must consumer products companies appeal most, the shopper (in this case, parents) or the consumer (their kids)?