I (don’t) want my, I (don’t) want my, MTV….


Via your classsmate Shirin, a report on MTV’s recent–and questionable–rebranding effort. A new “look and feel” + a new YouTube-like offering called MTV Bump that allows viewers to upload their own content = relevant??? I was around for the original launch, and have seen the brand decline for years, so perhaps I’m the wrong person to assess the success of the rebrand.

What does Gen Y say?



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