I’m a bit slow to be posting this, but as the Supreme Court’s decision shows, it’s never too late to do the right thing! 😉
Via your classmate Ellen, brands showing their support of the ruling to make same-sex marriage legal in the US.
What are the boundary conditions on this? Can any brand be vocal about its politics, or does the organization need to be confident that it won’t be the target of consumer or competitive backlash? (e.g. the Stoli ad above; note that Absolut vodka has been a vocal supporter of the gay community for decades. Does Stoli risk being seen as insincere?)