#KDisnowKD. ‘Nuff said.

kraft-kd-mac-n-cheese-hed-2015

Kraft just announced that Kraft Dinner has now officially been rebranded as KD!

IMHO that’s fantastic, because sometimes I’ve had a bit too much KFC, haven’t been to the Y, and need to go lite, so I swing by BMO or TD, grab some $ and head to the store for my KD. And OMG, soon it won’t even have food dyes! Isn’t that Gr8?! SMH…

http://www.adweek.com/news/advertising-branding/krafts-popular-mac-and-cheese-dinner-officially-changing-its-name-kd-canada-166187

https://hbr.org/2010/07/rebranding-by-abbreviation-fro/

 

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