Make yourself a cup of tea, curl up and read this article…

David's Tea

Although I’ve never met him, I’m still glowing with Canadian pride over David Segal, founder of David’s Tea. Segal, who is profiled in Fast Company’s “Lessons Learned” column, founded the company at 27 with his older cousin (okay, it doesn’t hurt to have a cousin who founded Le Château), but still, the kid has entrepreneurial chops…).  He has grown the company to 163 stores in Canada and the US, by building a brand that made tea drinking accessible, stylish and fun. It’s an interesting story and I know this is a brand many of you like. Enjoy!

http://www.fastcompany.com/3049236/lessons-learned/how-davidstea-is-trying-to-make-tea-cool?utm_source=mailchimp&utm_medium=email&utm_campaign=fast-company-daily-newsletter&position=5&partner=newsletter&campaign_date=07312015

 

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One thought on “Make yourself a cup of tea, curl up and read this article…

  1. Amy Lu

    They are definitely not selling tea. The stylish, colorful in-store design, funky varieties of flavors, slow-paced, inspiring environment matters to target customers. No matter they are look for an no planned ,comfort and cozy afternoon for reading or an escape from reality to another adventure. They are serving the whole atmosphere regards teas: creative and warm and accessible to every drop-by ers

    Reply

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