I do: it’s that McDonald’s in Sweden are allowing patrons to book a table to try their new “Maestro Classic” burger.
Sometimes publicity stunts work, sometimes they land with a whisper and sometimes a thud. My guess is somewhere between the latter two possibilities: McDonald’s is certainly getting press, but what are consumers getting? …and what does it say about a consumer who makes a reservation for fast food? (I could, however, make for a memorable first date for the “value conscious.”)
Are you lovin’ this experiential branding, or is it full of empty calories?