Do you have a reservation?

I do: it’s that McDonald’s in Sweden are allowing patrons to book a table to try their new “Maestro Classic” burger.

McDonald's Sweden's Maestro Classic

Sometimes publicity stunts work, sometimes they land with a whisper and sometimes a thud. My guess is somewhere between the latter two possibilities: McDonald’s is certainly getting press, but what are consumers getting? …and what does it say about a consumer who makes a reservation for fast food? (I could, however, make for a memorable first date for the “value conscious.”)

Are you lovin’ this experiential branding, or is it full of empty calories?


One thought on “Do you have a reservation?

  1. Amy Lu

    Fast food are prepared simpler and easier to fit the fast-paced era. Generally, people are taken out and sit in restaurants for 5-15 minutes. If even fast food need a reservation, it is against the origin of fast food. Things definitely becomes complex.


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