Campbells Soup has broken with other food companies to support the labeling of products containing genetically modified organisms (GMOs). GMOs long have been a source of controversy, with some claiming that modified food crops result in health problems and environmental degradation and others claiming that the crops provide innovative means to maintain food sources and feed more people.
(see here for one summary of the issue: http://www.scientificamerican.com/article/the-truth-about-genetically-modified-food/ )
Does Campbells’ move make sense? Will it make consumers trust the brand more or less (or will they even notice)?
What do you think?