Speaking of Food Safety…


Campbells Soup has broken with other food companies to support the labeling of products containing genetically modified organisms (GMOs). GMOs long have been a source of controversy, with some claiming that modified food crops result in health problems and environmental degradation and others claiming that the crops provide innovative means to maintain food sources and feed more people.

(see here for one summary of the issue: http://www.scientificamerican.com/article/the-truth-about-genetically-modified-food/ )

Does Campbells’ move make sense? Will it make consumers trust the brand more or less (or will they even notice)?

What do you think?



One thought on “Speaking of Food Safety…

  1. AmyOriental

    I think that is fine. As the company already made announcement for supporting the enactment of federal legislation for a single mandatory labeling standard for foods derived from genetically modified organisms (GMOs).

    Everything seems very reasonable and persuasive. the company did not against any authorities’ regulations or hide this facts. It still looks like they are put customers as top priority.

    However, as a customer, I may suggest they have a clear emphasis for GMO on their package. Because it is very easy to miss out small fonts under the ingredients.Target customers are supposed to know where they are purchasing and consuming.especially go to export. At least, I dont think German and Chinese government welcome GMO food, and either the public.There tends to incur lawsuit from customers who are super health-conscious.


Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s