What’s YOUR reaction?

FB emoji

Via your classmate Ashwin, the news that Facebook is now providing more emojis for users to use when reacting to online content.

While it’s great that individuals no longer have to reply to sad news, like the death of a pet, with a thumbs up button in order to show their support, it also raises other issues. For example, was the move also intended to help commercial interests like brands get a more fine-grained sense of consumers’ responses to their content?

What else do the new emojis enable? What don’t they accomplish?

Reactions Now Available Globally


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