Pepsi is gearing up for summer with a new bottle shape to help consumers get in shape. “Inspired by healthy habits and exercise, the standard 2 liter bottle has transformed into a 2 kilogram dumbbell perfect for light weightlifting.”
Since I don’t know of many folks who drink Pepsi in the gym, and I can’t picture anyone doing bicep curls while binge watching Netflix, who/what is this for? Showing off at the beach? And is it clever, or trying too hard?
In the overview, it says that Pepsi wanted “an irreverent way to show Pepsi Light’s benefits.”
Does it work?
More here: http://www.thedieline.com/blog/2016/3/22/kgvqcvtrs0qi86wj55h8aqe39ozo2d?utm_source=feedblitz&utm_medium=FeedBlitzRss&utm_campaign=thedieline