This Beer Was Made For You and Me…

Even if Donald Trump ruins it, there will be an America. Beer, that is.

Not content to have Bud Light represent the Bud Light Party bud light partyuntil the November elections in the U.S. Budweiser has renamed its flagship beer: America.

Lest you get too high and mighty about those egotistical Americans who think their country’s brand important enough to cover bottles, Molson has been using the tagline “Made from Canada.”

Molson made from Canada

But back to Bud. What do you think of this grand gesture? Is it patriotic? Consumerist? Is there a United States of America any more…or do you have to drink a quantity of beer to buy into that myth?

While you mull it over, take a look at the original article, which explains the many details that went into the temporary brand re-design.

http://www.fastcodesign.com/3059681/budweiser-renames-its-beer-america/1

 

Advertisements

3 thoughts on “This Beer Was Made For You and Me…

  1. Paul Viggiano

    Nothing says America like being owned by a multinational Belgian-Brazilian beverage and brewing company.

    Though I do expect that this packaging change will translate to an increase in sales this summer. Americans are known for their patriotism and on holidays like the Fourth of July which brand would you end up choosing?

    It seems they were inspired by the “Share a Coke” campaign by Coca Cola. Perhaps companies will transition away from putting their name largely displayed on the can. Cheers to Budweiser’s branding team.

    Reply
  2. Rendi Wu

    With the upcoming election, the target audience for Budweiser is definitely involved with day to day discussions surrounding politics. Definitely a good opportunity for Bud Light to capture this period of patriotism and boost sales during the summer month.

    However, renaming their flagship beer as “America” is seen as way too direct by many consumers. Budweiser has received a lot of internet backlash. For example, one user on Twitter commented “So, from now till the election, if I don’t like Budweiser, I hate America?” Despite this risky rebrand, taste and value of the beer probably still matter the most to consumers. Even if the campaign fails, it will probably be forgotten once Budweiser returns back to its original can design.

    Reply
  3. Royce Mok

    Americans are known for being patriotic so it does make sense from the angle of increasing sales but not from a branding perspective. Renaming their flagship to be directed at Americans would definitely alienate some of their consumers as those that hate America would feel neglected by Budweiser.

    Reply

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s