You may remember our recent class discussion about experiential marketing campaigns and using social media to create brand buzz. We watched the most recent WestJet Christmas Miracle campaign, and watched as the WestJet employees dashed about delivering mini-miracles.
What you may not know is that your classmate Paige has a cousin who works at WestJet and delivered a mini-miracle right to her! Here’s the shot Paige took and the photo caption for context:
“So as I got off the plane last week, I joked to my cousin @reneejosee that I wanted my @westjet Christmas miracle to be a tree for the vacation condo. I was totally shocked and excited when she personally delivered one to Canmore tonight, complete with official WestJet gear and decore! 🎄🎁 #westjetchristmas#westjetmiracle #bestpresentever#merrychristmas”
How cool is that?