This is the beer I mentioned in class, a product of Oregon-based Rogue Beer. I did not buy it, so I can’t say if it’s deliciously spicy, or just strange.
Does the beer “steal” too much from its source? Or does it provide important brand and product associations? Do we forgive the “Rogue” version because it’s an independent, craft beer–and it’s going rogue–or is it appropriating another brand’s identity?