About

I am a professor of marketing in Waterloo, Ontario (Canada). This blog complements class discussions and course materials from my brand management course.

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One thought on “About

  1. waterloowithlove

    Hi Professor Wilner,

    A. please ignore the cheesy blog I’m currently associated with — only way I could post a comment (logging into wordpress)
    B. This probably isn’t the right place to send this…
    C. I thought this was a great example of how a great product precedes all (from our readings). How 2 young grads started a granola business, and sold it for $60 million after only six years. (All started with a great product that satisfied a gap in the market + consistent and bold branding).

    http://money.cnn.com/2008/02/05/smbusiness/bear_naked.fsb/index2.htm
    http://www.forbes.com/2009/07/13/bear-naked-start-up-forbes-woman-entrepreneur-kelly-flatley.html

    Thanks! 🙂
    N Seah

    Reply

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