I am a professor of marketing in Waterloo, Ontario (Canada). This blog complements class discussions and course materials from my brand management course.


One thought on “About

  1. waterloowithlove

    Hi Professor Wilner,

    A. please ignore the cheesy blog I’m currently associated with — only way I could post a comment (logging into wordpress)
    B. This probably isn’t the right place to send this…
    C. I thought this was a great example of how a great product precedes all (from our readings). How 2 young grads started a granola business, and sold it for $60 million after only six years. (All started with a great product that satisfied a gap in the market + consistent and bold branding).


    Thanks! 🙂
    N Seah


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