Category Archives: The Campaign for Reel Branding

Campaign for Reel Branding: Episode #7

https://www.youtube.com/watch?v=LZ8V8BMFpY0

Shailesh Shukla

Shailesh Shukla, VP Marketing, Reckitt Benckiser

The Ten Questions:

https://www.youtube.com/watch?v=nspkA4vLuEE

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The Campaign for REEL Branding (incl. Episode 1)

The Reel Campaign LOGOThe Campaign for Reel Branding is a series of video segments intended to augment our class readings and discussions. We’ll watch the segments and then Skype live with the subject of the interviews, who will be available to answer your questions.

The interviews are (very) loosely based on Inside Actors’ Studio, which you may know from the long-running Bravo series…

Inside the Actors Studio host James Lipton with actor Hugh Jackman

Inside the Actors Studio host James Lipton with actor Hugh Jackman

…or the SNL (Saturday NIght LIve) series of sketches in which Will Ferrell does an impression of James Lipton:

Will Ferrell as James Lipton and Kate Hudson as Drew Barrymore.

Will Ferrell as James Lipton and Kate Hudson as Drew Barrymore.

Either way, that’s the main idea.

In fact, each of the Reel Branding segment interviews ends with 10 questions just like the original series–only the questions are different. Take a look!

Tyler Gilchrist

Tyler Gilchrist
Design researcher and strategist
Partner, BOLT Fresh Bar

REEL Branding Episode One: Tyler Gilchrist

http://www.youtube.com/watch?v=cuVX9B_Jrfk&feature=youtu.be