via your classmate Riley:
The Canadian Football League (CFL), a longstanding pillar of the Canadian sports landscape for over six decades, is now facing a significant challenge as a considerable portion of its core fanbase enters their senior years. With approximately 30% of its supporters falling within the 55-plus age category, the league recognizes the need to attract and engage a younger demographic, while also exploring opportunities to expand its reach internationally.
Fortunately, the CFL benefits from the enduring popularity of live sports content, which continues to be a major draw for viewers. Even though many households look to trim their cable and streaming subscriptions, live sports viewing remains a major staple for many individuals. In response, the CFL is launching CFL+, a free live streaming service that will showcase select games throughout the year. The primary focus will be on markets that have yet to embrace CFL fandom or where broadcasting rights have already been secured.
As someone with a deep-rooted passion for football and a supporter of the CFL’s sustained prosperity, I find several reasons to appreciate this strategy for enhancing the CFL brand:- Non-alienation of the existing fanbase, sponsors, and broadcasters.- Engagement with younger audiences by meeting them where they spend their time, with minimal cost or investment requirements.- A low-risk and commitment approach undertaken by the CFL.
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