Via your classmate Antoine, who noticed this article on BrandChannel:
Amazon is ending the year by partnering with numerous brands. Calvin Klein made a deal with Amazon called the Calvin Klein Amazon Fashion retail experience, and the CK brand already has a partnership with the YouTube artist Lilly Singh, aka Superwoman. To give credibility to its offer, an online brand store has been created under the address Amazon.com/mycalvins, where only Calvin Klein products will be sold.
In a UK first, Amazon’s “Home of Black Friday” pop-up opened last Tuesday, offering gift advice, prize giveaways and special celebrity guest appearances.
Another partnership, with automotive brand Acura, will create a documentary based on the journeys of motivated entrepreneurs conceptualizing products for the market.
Amazon’s partnerships are not only with for-profit organizations; the company is also working with World AIDS Day to host a co-branded with RED which features more than 150 different type of products such as fashion, cosmetics or kitchen goods with curated collections by celebrities such as Neil Patrick Harris and DJ Khaled. $10 of each product sold will go to Global Fund to bring medication and care services to those with HIV.
Lastly, an internal partnership: taking advantage of its recent acquisition of Whole Foods Market: Amazon will open holiday pop-up shops inside Whole Foods locations, featuring Amazon’s high tech products such as Fire tablets and Amazon Echo smart devices.
All these opportunities will strongly reinforce the brand presence and yearly revenues for what is expected to be one of the best year for Amazon. As consumers, you certainly had e-mails from Amazon for Black Friday. Get ready, because it will not be the last time you will hear from the company. Are you ready to live every day with Amazon?