This is too perfect…guidelines for the brand Santa refresh:
http://www.quietroom.co.uk/santa_brandbook/one
(oh, and Happy holidays!)
Brand Santa
Leave a reply
Monthly Archives: December 2013
Made you look.
From an art project exploring unexpected brand extensions.
When you saw this photo, what was your very first reaction? What does that say about branding?
http://www.psfk.com/2013/12/surreal-brand-product-mashups.html
Ron Burgundy: an Anchorman who loves his scotch (and category extensions).
Having never seen the first Anchorman movie, I can’t vouch for this, but apparently, Will Ferrell’s character Ron Burgundy, enjoys his scotch.
In the lead up to promote the second Anchorman film, a co-branded line extension and a new product have been launched: Ben and Jerry’s Scotchy Scotch Scotch and Great Odin’s Raven Special Reserve.
A curious combo, to be sure. If I was a brand analyst, I probably wouldn’t use these extensions as clear signals of who the target audience for the sequel is….or maybe that’s precisely what makes them so clever?
I haven’t seen the movie; what do you think?
(via http://www.psfk.com/2013/12/anchorman-ron-burgundy-scotch.html)
The Day Burger King Bought its FB Fans a Big Mac
Burger King (Norway) made a risky bet that some of its Facebook fans weren’t really fans and offered them an edgy way out. What do you make of this loaded (and not with pickles) tactic?
campaignforrealbranding 